Turning my soap making hobby into a beauty business was a conscious decision, but at the same time, we (my husband + I) were very naive.
We both learned how to run a business at an early age, both of us grew up in the entrepreneurial business of our parents, but there were still massive things to learn.
Running a business in the 80’s and 90’s was something totally different when running a business in the new millennium. Just think the whole internet and social media circus did not exist yet.
Also just having a good or even stellar product is not enough anymore, you have to offer your customer quite a lot more today.
It took us nearly 10 years and two fired branding consultants – who just prolonged the whole thing – until we found ourself as a brand.
To be able to be seen and heard in today’s world we have to be on top of our game, in this 12-week long road trip I want to help you along to get the basics together for your successful and enticing beauty brand. I am going to share the tips, tricks, and prompts which helped me to find my apothecary brand.
Week 1: Mindset
Week 2: Mission + Vision
Week 3: Ideal Client
Week 4: Branding
Week 5: Legal Decisions
Week 6: Goal Setting
Week 7: Products + Packaging + Pricing
Week 8: Production, Formulating
Week 9: Photography
Week 10: Webpresence
Week 11: Social Media
Week 12: Copy Writing