Why having a Brandstory is so important

Having a compelling brand story is what makes you and your brand stand out, turn first-time customers into raving fans and build a strong base for the future. We heard this all before but sometimes hearing and getting it are two different things. In preparation for the upcoming Success Mindset Challenge, I was reading the […]

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Find Your Brand 5: Word Bank Magic

In the last part of Find Your Brand, I shortly touched the concept of Brand Voice, today let’s see if we can find some ways to capture your voice all the time and make copy writing less painful ๐Ÿ˜‰   Over the years I learned some tricks which make the process a bit less stress […]

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Find my Brand 4: Your Brand Voice

Most of us don’t have a problem to talk about our products then we are face to face with a customer or wholesale prospect. I even manage it in three languages but sit me down in front of a computer and my brain starts to fry and I think in this moment I even don’t […]

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Find Your Brand 3: Who is my Ideal Customer?

Finding your ideal customer, I think, is for all of us the most difficult part of becoming a brand. Narrowing down on one specific person feels scary, overwhelming and impossible. But with the right clues and guide in hand, it is possible to get a better picture of the person you want to market to. […]

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Insight from a Designer on Product Labels

Hi Beauties, I have a small treat for you. Alejandra Abouhamad is a designer from Madrid and founder ofย http://www.sieleth.com. I had a chance for a little chat and asked her two questions: 1. Are there any specific do’s and don’ts for designing small cosmetic labels?ย  2. Can you maybe suggest some brands with “perfect” label […]

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Find Your Brand 2: What is my Signature Style?

In Part 1 of Find Your Brand, we talked about Mood Boards and why they are important. I hope you did your homework ๐Ÿ˜‰ If you missed Part 1,ย find it here Find Your Brand: Which Home is Yours? In today’s search for our brand, we will focus on our signature style for fonts and visuals. […]

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