What is a Frame Formulation?

Skin Care Brands who want to sell in the EU will need to prepare a Product Information File (PIF) and enter it into the Cosmetic Product Notification Portal (CPNP). A part of the PIF you have to state your product formulation. You have three options to choose from: a premade frame formulation, a formulation with […]

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Lab Notebook – Do you have one?

Do you have a lab notebook in your soap kitchen or potions lab? No? Then you are missing one of the most important tools in your business. Ok, I have to admit I have a love-hate relationship with this pesky notebooks. I love how it makes me able to follow back my line of thoughts […]

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Why having a Brandstory is so important

Having a compelling brand story is what makes you and your brand stand out, turn first-time customers into raving fans and build a strong base for the future. We heard this all before but sometimes hearing and getting it are two different things. In preparation for the upcoming Success Mindset Challenge, I was reading the […]

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Find Your Brand 5: Word Bank Magic

In the last part of Find Your Brand, I shortly touched the concept of Brand Voice, today let’s see if we can find some ways to capture your voice all the time and make copy writing less painful 😉   Over the years I learned some tricks which make the process a bit less stress […]

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Find my Brand 4: Your Brand Voice

Most of us don’t have a problem to talk about our products then we are face to face with a customer or wholesale prospect. I even manage it in three languages but sit me down in front of a computer and my brain starts to fry and I think in this moment I even don’t […]

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